This in turn could lead to inaccurate insights being drawn because of the way that Google defines the channel groups. Top tip If you attempt to compare data from the Default Channel Groupings report with the Source/Medium report, there is likely to be inconsistencies. Note that the Default Channel Grouping report is unlikely to show you traffic in the same way that you would expect to see if you have been using campaign tagging – and we all know the importance of campaign tagging, don’t we? Campaign tagging is essential if you want to report on the success of your digital campaigns.įor more info on campaign tagging see our blog post or download our campaign tagging cheat sheet. ‘Other Advertising’ typically consists of everything that doesn’t fall into any other category – usually poorly tagged campaigns.įor more information on each of these predefined channel groupings, see Google’s default definitions. Yet, when you open the Channels report, you can see the Default Channel Grouping appears as the primary dimension:īy default this has eight predefined channel groupings: However, this change could mean that you now look at the Channels report for your data. Where did the All Traffic report go?ĭon’t worry - it hasn’t disappeared, it just has a new name! It is now called ‘Source/Medium’: Acquisition report changesīefore we start looking at channel groupings, you may have noticed a few changes in the Acquisition reports in GA last month. The Channels report allows you to group traffic sources together it is the first logical step for segmenting your data and gaining a better understanding of ROI. The ABC (Acquisition, Behaviour, and Conversion) reports were introduced in 2013 and with these came the Channels report. In this post, I answer these questions so that you can start using Custom Channel Groupings to highlight and aggregate traffic channels together in GA.
Do you know what Google Analytics (GA) Channel Groupings are? Do you understand the difference between Default Channel Groupings and Custom Channel Groupings? And do you know how to group channels together?
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